From Insights to Inspired Products

Listening, Building, Testing

Effective design begins with listening. Interviews reveal what analytics cannot, motivations, expectations, and user behavior. These conversations turn abstract goals into clear direction.

Through collaboration, insights translate into ideas, which need to be tested and refined until they work for both business, and the people it serves.

INTERVIEWS, JOURNEY MAPS, WIREFRAMES, TESTING

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Lead with Insight

Successful strategy starts by understanding how customers see your product and services. This feedback is crucial and helps shape ideas that translate into strategy. Validating ideas before implementation saves time, minimizes risk, and provides better results.

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User Journeys

No one moves straight from ad to action. People discover, evaluate, and create their own paths. Content and campaigns need to meet them where they are and speak to them in language that is authentic and relatable.

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Storytelling

Every brand has a story worth telling. The human connection is what makes ideas matter and will build trust with your current and future customers. Effective marketing reflects how people think, feel, and make decisions in the real world.

Huge thank you, Greg! You've contributed to so many impactful projects at Coursera and we are really appreciative of all your dedication and work. Hoping we can find ways to work together again in the future!

Kim Caldbeck CMO Coursera

Thank you so much for all of your effort to help us take our web presence from 1 to 100. I'll never forget the early days... It was an immense effort with lots of passion and the site still holds up today as an essential part of how Coursera for Business presents itself to the world.

Andrew FreedHead of Global Enterprise Marketing at Coursera

Greg knows how our system should be built for overall compatibility & spoke up to this team. That's exactly what we needed! Every person on this team has an opinion, whether it's consistent with the rest of the platform, and we needed someone to push back. He was the perfect person for that job, in my opinion.

Ruth SandersonAgile Project Manager - Cayuse

You have really helped contribute to Axian’s stellar reputation at Nautilus.

Gabe Harris Lead Solutions Architect - Axian

Greg is a skilled developer with a sophisticated design aesthetic. He can quickly integrate high level concepts and build functional prototypes as well as design and produce polished, effective web sites.

Peter Loomis Persone Design

I have worked with Greg on multiple occasions over many years. He has the unusual combination of solid developer skills and yet is wildly creative on the design side. He is a pleasure to work with and has a great sense of humor. Highly recommended.

Randolph Marks Managing Partner - Strategies International
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