Challenge: When I joined the team at Coursera, the business community had become increasingly aware of the organization’s online courses and the power they had to upskill employees. At the time, the department was using a landing page to get the word out about heir enterprise offering and a solution was needed to create an […]
Columbia Sportswear Style and Function Client: Columbia Sportswear Role: 3D Animation, Print Design Challenge: Columbia Sportswear was introducing their Turbodown® product that would help customers stay warm in cold and icy conditions. This innovative technology made use of techniques that were a challenge to communicate to customers. What was needed was a way to demonstrate how various […]
Geo Redesign Open Source Social Networking Client: Geo Role: Lead UX Designer Challenge: Geo is an open source and non-profit social media site, for artists, activists, and organizations working to improve the communities where we live. Their original application was a minimum viable product that helped establish the platform, but several areas were preventing the site from […]
Rice & Fish Paris Logo and Brand Client: Rice & Fish Paris Role: Logo and Brand Challenge: Rice & Fish needed a brand that captured the energetic environment of their cafe-style sushi restaurant in Paris, France. At the time, sushi was relatively new to France and there were cultural barriers in finding a willing audience. The owner […]
San Diego Chargers Making New Fans Client: San Diego Chargers Role: UX Design, Development Challenge: While working at the Morris Agency, I had the opportunity to work as a lead designer for the San Diego Chargers. This NFL team was looking for solutions to drive ticket sales and strengthen brand loyalty. Solution: Working closely with the marketing […]
E & K Website, Marketing Services Client: E & K Vintage Reclaimed Wood Challenge: E & K has been providing specialized products to customers throughout the Los Angeles area for several years. Their vintage reclaimed wood product has been used in many high-end commercial and residential settings. Their website was not properly representing the level of […]
Firetec Online Product Brochure Client: Aurora Lighting Role: Designer Challenge: Aurora Lighting needed an online catalog to introduce a line of products they were bringing to international audiences. The website needed to show different variations of these LED lights that also fit within the parent brand. Solution: Working directly with the product owners, several design options were […]
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