San Diego Chargers
Making New Fans
Client: San Diego Chargers
Role: UX Design, Development
While working at the Morris Agency, I had the opportunity to work as a lead designer for the San Diego Chargers. This NFL team was looking for solutions to drive ticket sales and strengthen brand loyalty.
Working closely with the marketing and design teams at Morris, strategies were explored on how best to reach the team’s devoted fans. Technical solutions were explored and a roadmap to produce several interactive products on an accelerated schedule. Ambitious goals were met with creative solutions necessary to deliver these projects on time and budget.
The campaign included online advertising and a DVD FanKit that helped drive ticket sales and grow awareness about the team and its players. The online brand guide established design standards for partners and vendors.