San Diego Chargers
Making New Fans
Client: San Diego Chargers
Role: UX Design, Development
Challenge:
While working at the Morris Agency, I had the opportunity to work as a lead designer for the San Diego Chargers. This NFL team was looking for solutions to drive ticket sales and strengthen brand loyalty.
Solution:
Working closely with the marketing and design teams at Morris, strategies were explored on how best to reach the team’s devoted fans. Technical solutions were explored and a roadmap to produce several interactive products on an accelerated schedule. Ambitious goals were met with creative solutions necessary to deliver these projects on time and budget.
Result:
The campaign included online advertising and a DVD FanKit that helped drive ticket sales and grow awareness about the team and its players. The online brand guide established design standards for partners and vendors.