Upon joining the team at Coursera, I encountered a company that was keenly aware of the transformative power of the online courses offered by the organization and how that could be applied to the business sector. At the time, the department was relying on a simple landing page to promote its enterprise offering. What was needed was a more comprehensive solution that would allow the company to better reach its audience and get its product in the hands of customers in need.
Working with the management, design, and technology teams, I was involved in early conversations to help scope an enterprise-level website. I participated in selecting technologies and implementing solutions that would evolve and adapt in a rapidly changing environment. Data analysis and early discussions were crucial in keeping our efforts focused on important goals and improving the website’s performance and conversion rate.
Our nimble team devised a phased strategy to launch an enterprise website in a short timeframe. The end result exceeded expectations, enabling the project’s stakeholders to efficiently manage content and experiment with new features. Today, Coursera stands as the preeminent destination for online education, with the business department experiencing impressive growth. According to the Head of Global Enterprise Marketing, our efforts have taken Coursera’s enterprise web presence “from 1 to 100.”