Aurora Lighting was introducing a new line of LED lights to international audiences and required an online catalog to showcase a new product line. One of the challenges of this project was to create a website that aligned with the parent brand while highlighting the unique features of the new products.

I partnered with the product owners at Aurora Lighting to understand their vision for the project. Based on stakeholder interviews, I presented several design options and in collaboration with their team, finalized a direction that successfully helped differentiate the products.

The website exceeded expectations and was well-received by both customers and salespeople. The online catalog communicated the unique features of the new product line and served as a valuable tool in promoting the products to international audiences. The result was the launch of the successful Firetec brand for the Aurora lighting company.