Rice & Fish, a vibrant cafe-style sushi restaurant in Paris, France, was in search of a brand that reflected its unique atmosphere. Sushi was a relatively new cuisine in France, and the restaurant aimed to attract young customers and overcome cultural barriers.
In partnership with the restaurant owner, we explored several design concepts before landing on a logo that captured both the modern energy of the space and the historical tradition of sushi preparation. With a strong brand identity in place, we then developed memorable menus and business cards, and launched innovative marketing campaigns to increase awareness.
Rice & Fish’s popularity has continued to soar, helping to establish a new style of cuisine in Paris. Despite the many changes the restaurant has undergone, the iconic brand and logo remain steadfast and have solidified its status as a local favorite.